Guest View
Welcome to the Guest View section of A Brand View Story.
This is an attempt to bring to you opinions and views on brands and marketing from the perspective of their exponents. This section shall feature posts from guest bloggers.
A Brand View Story is proud to have hosted:
A sharp analytical mind and an even sharper wit, Vivek Kulkarni in his article Brands, Marketeers, and the Pandemic brings perspective to the role brands and the marketers behind them are playing at a time when COVID-19 scourge ravages India.
Jasmeet Arora or Jassi as he prefers to be called, has a very wry, incisive style of writing. His take on corporate life in his own words is served with sarcasm. How to Claim victory for Social Media Campaign his post written exclusively for A Brand View Story is laden with it. Anyone who has spent a few years in the Marketing Department of a decent sized organisation would identify with it.
Sangita Joshi has a poser for Mr. Kotler. What is common between addiction and the 4P’s she asks, giving an insight into how the product mix pans out in the real world.
Love Your Client/Agency…Or Someone Else Will says Babita Baruah as she puts forth her views on the all important client/agency relationship and how transparency & honesty are still the glue.