A Brand View Story

Sudhām is a passionate marketer and continues to be a keen observer and student of marketing. 

A Brand View Story is a blog that views the world from a marketers lens. Be it politics, cinema, events or happenings Sudhām brings in a brand perspective to it.

Check out the some of the posts written by Sudhām:

• 10 Tell-tale Traits of Terrible Leadership
  3 February 2024 by Sudhām
  This post discusses leadership traits and their impact on teams. The author identifies ten traits, such as decision avoidance, faffing […]
• Brand New Resolutions MMXXIV
  15 January 2024 by Sudhām
  I know, I know. Resolutions are passé. Nonetheless, I had to vent these thoughts that had been bubbling in my […]
• Building Brands Intelligently in an Era of Artificial Intelligence
  25 November 2023 by Sudhām
  What is a brand? What does it take to build one? Who builds the brand – the marketing team, the […]
• Understanding the Alpha
  15 May 2023 by Sudhām
  CHANGE IS THE ONLY CONSTANT; so the adage goes. However, is EVERYTHING MUST CHANGE necessarily the sequitur? Is it always […]
• Brand New Resolutions MMXVIII
  29 December 2017 by Sudhām
  Here’s the good thing about resolutions. You get to make new ones regardless of having lived up to them! ABVS […]
• Aye Aye, Captain! Lessons in Leadership from Indian Cricket
  8 December 2017 by Sudhām
  There have been captains and there have been leaders. Aye Aye Captain talks about the 5 greatest captains of Indian […]
• Brand New Resolutions MMXVII
  30 December 2016 by Sudhām
  Yeah yeah someone hasn’t really lived up to his resolution of at least one post a month on ABVS. The […]
• Brand New Resolutions MMXVI
  29 December 2015 by Sudhām
  Hello! Thank you all those who kept your faith in A Brand View Story…I am conscious that this blog lost […]
• Brand #RaGa Break-out
  20 April 2015 by Sudhām
  Nobody seems to be sparing a thought for a man once touted to be the future Prime Minister of India. […]
• Brand Supernovas
  13 April 2015 by Sudhām
  How many times have brands or companies simply be-dazzled you with their products, communication, pace of innovation, service delivery etc […]