Marketing & Management

A Brand View Story

Sudhām is a passionate marketer and continues to be a keen observer and student of marketing.  A Brand View Story is a blog that views the world from a marketers lens. Be it politics, cinema, events or happenings Sudhām brings in a brand perspective to it.

  • 10 Tell-tale Traits of Terrible Leadership
    by Sudhām
    This post discusses leadership traits and their impact on teams. The author identifies ten traits, such as decision avoidance, faffing […]
  • Brand New Resolutions MMXXIV
    by Sudhām
    I know, I know. Resolutions are passé. Nonetheless, I had to vent these thoughts that had been bubbling in my […]
  • Building Brands Intelligently in an Era of Artificial Intelligence
    by Sudhām
    What is a brand? What does it take to build one? Who builds the brand – the marketing team, the […]
  • Understanding the Alpha
    by Sudhām
    CHANGE IS THE ONLY CONSTANT; so the adage goes. However, is EVERYTHING MUST CHANGE necessarily the sequitur? Is it always […]
  • Brand New Resolutions MMXVIII
    by Sudhām
    Here’s the good thing about resolutions. You get to make new ones regardless of having lived up to them! ABVS […]
  • Aye Aye, Captain! Lessons in Leadership from Indian Cricket
    by Sudhām
    There have been captains and there have been leaders. Aye Aye Captain talks about the 5 greatest captains of Indian […]
  • Brand New Resolutions MMXVII
    by Sudhām
    Yeah yeah someone hasn’t really lived up to his resolution of at least one post a month on ABVS. The […]
  • Brand New Resolutions MMXVI
    by Sudhām
    Hello! Thank you all those who kept your faith in A Brand View Story…I am conscious that this blog lost […]
  • Brand #RaGa Break-out
    by Sudhām
    Nobody seems to be sparing a thought for a man once touted to be the future Prime Minister of India. […]
  • Brand Supernovas
    by Sudhām
    How many times have brands or companies simply be-dazzled you with their products, communication, pace of innovation, service delivery etc […]